digital strategy consulting
Welcome to the Visionary’s Guide to the Digital Future
If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today, who are charged with creating the digital experiences of tomorrow. I’m your host, Paul Lima, Managing Partner at the Lima Consulting Group. From Wall Street […]
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Why did Adobe buy Figma for ~$20B – which is their biggest acquisition to date?
Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The […]
Read MoreHow Did We Do in 2014? Q&A Session With Paul Lima
We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]
Read MoreTalking to Jeff Lunsford, Chief Executive Officer of Tealium
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]
Read More$4 billion in financing available to IBM Business Partners to provide clients access to the latest technology
IBM is making things easy for customers to implement their tool. Other vendors require a payment upfront and do not offer help with financing. Source: ibm.com/partnerworld IBM announced that its global ecosystem of credit-qualified Business Partners will have access to financing of up to $4 billion over a period of 12 months through IBM Global […]
Read MoreSES NY: The Latino Market Goes Mainstream?
By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and […]
Read More3 Tips for Reaching US Hispanics Online
It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when […]
Read MoreThree Tips for digital marketers to reach US Latinos
It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves […]
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