digital strategy consulting

Lima Consulting Group

Welcome to the Visionary’s Guide to the Digital Future

By [email protected] / March 1, 2023

If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today, who are charged with creating the digital experiences of tomorrow. I’m your host, Paul Lima, Managing Partner at the Lima Consulting Group. From Wall Street […]

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Lima Consulting Group

Why did Adobe buy Figma for ~$20B –

which is their biggest acquisition to date?

By [email protected] / September 15, 2022

Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The […]

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How Did We Do in 2014? Q&A Session With Paul Lima

By Paul Lima / February 3, 2015

We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]

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Talking to Jeff Lunsford, Chief Executive Officer of Tealium

By Paul Lima / June 25, 2014

As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry.  Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]

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$4 billion in financing available to IBM Business Partners to provide clients access to the latest technology

By Paul Lima / November 17, 2012

IBM is making things easy for customers to implement their tool.  Other vendors require a payment upfront and do not offer help with financing. Source: IBM announced that its global ecosystem of credit-qualified Business Partners will have access to financing of up to $4 billion over a period of 12 months through IBM Global […]

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SES NY: The Latino Market Goes Mainstream?

By Paul Lima / March 21, 2011

By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and […]

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3 Tips for Reaching US Hispanics Online

By Paul Lima / March 17, 2011

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when […]

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Digital Marketing To Latino Users: Paul Lima Interviewed

By Paul Lima / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

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Three Tips for digital marketers to reach US Latinos

By Paul Lima / February 25, 2011

It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves […]

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Social Media Guides for Corporations

By Paul Lima / January 24, 2011

I have recently been in discussions with a very large company about their social media guidelines.  Then, as a board member for the Wharton Alumni Association, I published yesterday our draft for the Wharton School for their Social Media handbook for how clubs, special interest groups and classes (think reunions) can use social media.  And […]

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