Digital Agency

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Lima Consulting Group / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

Read More
Lima Consulting Group

New Partnership with SmartInsights for LCG

By Lima Consulting Group / June 30, 2016

Interview with Paul Lima, founder of Lima Consulting Group Why did you partner with SmartInsights? When I started Lima Consulting Group (LCG) in 2004, I put an emphasis on establishing and implementing digital marketing best-practices. After servicing over 500 customers, LCG has an entire series of workshops and best-practices that the marketplace has come to […]

Read More

Digital Marketing To Latino Users: Paul Lima Interviewed

By Lima Consulting Group / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

Read More