consumer packaged goods

IBM Expands Cloud Based Analytics for Smarter Commerce

I think it’s neat to see how companies are getting together in a consortium, if you will through IBM’s Coremetrics product. Collectively, they allow any client that opts-into the program to view the aggregate averages within their industry. Summary information is now being picked up in the press as an indication of how Black Friday …

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CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

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This is a re-print from Yahoo! blog entry and I’ve injected comments throughout. I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …

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IBM Expands Cloud Based Analytics for Smarter Commerce

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