How A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline

By Paul Lima / July 4, 2014

Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal.  Experienced sales teams use formal gates and stages to communicate the progress in their pipelines.  Ultimately these forecasts are reported to Wall Street.  Public companies ask sales teams to not only forecast the size […]

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Leading Travel Ecommerce Sites Struggle with Digital Marketing Data Quality, According to New Research

By Paul Lima / April 15, 2014

— Online travel agencies are leading the charge while airlines lag behind — OREM, Utah, April 15, 2014 /PRNewswire/ — In the second installment of The Return on Marketing Technology research series, Lima Consulting Group  and ObservePoint conducted extensive research on the top 140 global travel websites to get a granular look at their digital marketing technology deployments. The research […]

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How Do You Gain Good Judgment?

By Paul Lima / January 6, 2014

To govern is to choose…  That’s literally the root of the word – “to choose”.  Lou Gerstner, largely credited with turning around IBM’s fortunes, said that the decisions he was most proud of were the times when he said “No”. This axiom plays out in every line of work.  And most organizations those with the power […]

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70% of business CEO’s are betting on analytic data to understand their clients

By Paul Lima / October 25, 2012

70% of Business CEO’s are betting on analytic data to understand their clients Based on the Global Study of Top Management-CEO Study IBM-2012: “Leading in a hyper-connected world.” More than 70% of CEO’s are looking for a better way to understand the needs of every client and to increase their potential for solutions. Given the […]

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Defining an Online Marketing Strategy and Roadmap

By Paul Lima / May 17, 2011

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

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CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

By Paul Lima / April 11, 2011

This is a re-print from Yahoo! blog entry and I’ve injected comments throughout.  I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they […]

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Tips For Targeting Latinos Online: New at #SESNY

By Paul Lima / March 25, 2011

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to […]

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How to use Google Adwords to promote events

By Paul Lima / May 29, 2010

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

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3 Reasons Why Personalized URLs increase ROI

By Paul Lima / May 19, 2010

There are volumes written on this topic, but a lot of our clients have been experimenting with the combination between sending direct marketing pieces such as postcards with their online marketing strategies.  There is tremendous interplay between catalogs and postcards and what folks do once they are ready to sit down and consider the offering. […]

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2 Websites That Every Marketer Must Know About

By Paul Lima / May 17, 2010

Slideshare and Scribd are like YouTube, but for presentations and documents.

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