adobe analytics

Lima Consulting Group

The Missing Link Found – in the Adobe Marketing Cloud ID Service

By Lima Consulting Group / April 15, 2017

Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]

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What does Adobe buying comScore Digital Analytix mean to the marketplace?

By Lima Consulting Group / November 5, 2015

This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business.  In 2010, ComScore themselves acquired what is today the Digital Analytix product.  At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD.  Terms of […]

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