This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the …
Interview with: Josh Manion, CEO and Founder of Ensighten Ensighten is a partner of Lima Consulting Group and is the tag management software that we use to manage digital marketing services like web analytics, ad networks, content optimization, social sharing, conversion pixels and voice of consumer on customer websites. Q: What made you start …
Ensighten Provides Marketing Enablement for Websites Read More »
Those who are new to the mysteries of web analytics may ask: What is web traffic analysis? What are its principal metrics? How can measuring it help me grow my business? Web analytics is the study of user behavior on a web page. The Web Analytics Association defines it thus: “Web analytics is the measurement, …
Interview with: Robert K Seolas, Co-founder and CEO, ObservePoint We recently had an opportunity to interview Robert Seolas, Co-Founder of ObservePoint. ObservePoint is a partner of Lima Consulting Group and is the software that we use to conduct web audits for Omniture’s SiteCatalyst products, Coremetrics, Google Analytics, and other popular web analytics solutions. Q: …
ObservePoint’s Founder speaks out about Web Analytics Audit Software Read More »
On Monday, IBM announced it will acquire Varicent Software Incorporated, adding sales performance management (SPM) capabilities to its already impressive Smarter Analytics offerings. The move puts IBM in a strong position to compete for new business in the financial, insurance, retail, and telecommunications industries. Varicent’s software should be particularly attractive to businesses whose revenue is …
Even Smarter Analytics: IBM to Acquire SPM Software from Varicent Read More »
Did you see the movie Moneyball yet? Billy Beane changes the game of baseball by using data. And the same trends have been happening in the digital marketing arena for just as long. According to leading web analytics guru Avinash Kaushik, many large organizations still practice online marketing as a faith-based initiative – that is, they …
What Can Digital Marketers Learn from Moneyball? Read More »
Leaders in the development of new technologies, such as Adobe, Google, IBM, WebTrends, and Yahoo, are currently locked in a race to create powerful analytics tools in the field of digital marketing. Thanks to their innovation, the business data available to organizations becomes more detailed every day, allowing for the creation of extremely reliable market …
I think it’s neat to see how companies are getting together in a consortium, if you will through IBM’s Coremetrics product. Collectively, they allow any client that opts-into the program to view the aggregate averages within their industry. Summary information is now being picked up in the press as an indication of how Black Friday …
IBM Expands Cloud Based Analytics for Smarter Commerce Read More »
So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good …
Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers: Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions Service …