It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves …
Three Tips for digital marketers to reach US Latinos Read More »
I have recently been in discussions with a very large company about their social media guidelines. Then, as a board member for the Wharton Alumni Association, I published yesterday our draft for the Wharton School for their Social Media handbook for how clubs, special interest groups and classes (think reunions) can use social media. And …
Even the title of this blog is a painful reminder of the differences between how civilians speak, and how soldiers speak. For many reasons soldiers make terrific students. Apart from the fact that Officers and Senior Enlisted soldiers need to obtain Advanced Degrees in order to advance in rank, they are generally disciplined, they have …
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As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10. Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments …
Top 10 online marketing technology trends for 2011 Read More »
Back by request, I’m presenting our framework for developing effective online marketing strategy for business on the 3rd of June at 8:30 AM at the Greater Philadelphia Hispanic Chamber of Commerce. I hope you can join us.
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
ROI: 45%
Payback: 2.35 years
Average annual benefit: 1,720,452
Here at Lima Consulting we use a 4 step process to help organizations develop, deploy and measure digital strategies. Just this week alone we met with four companies, two of which are non-profits, and shared this methodology with them. In all four cases, the marketing team had several tactics underway, such as an attempt to …
How digital marketers can develop their online marketing strategy Read More »