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Adobe Extends Product Portfolio By Adding Satellite Tag Management Solution To It’s Suite of Marketing Software

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Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite had been part of a larger interactive …

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Our Partner Tealium Launches New Tag Management App for ExactTarget HubExchange

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Tealium iQ to be one of first solutions seamlessly built in to ExactTarget’s new app marketplace for overall increased marketing campaign efficiency San Diego, CA (July 17, 2013) –Tealium, the leader in enterprise tag management, today announced a new app for ExactTarget HubExchange, helping joint customers improve marketing agility via an integrated tag management application. With the new Tealium …

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Our partner, Adobe, buys Neolane to extend the Digital Marketing Cloud

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  We called this possibility in our annual predictions for 2012 and 2013. This is a great acquisition for Adobe and one that Lima Consulting Group supports. A 600 million dollars investment to acquire the market leader in cross-channel campaign management which allows Adobe to step forward in becoming the standard for how marketing is managed, measured and optimized. …

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Award Winning Social Media Marketing Author Joins Lima Consulting Group

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Malvern, PA – June 17, 2013 – Today, Lima Consulting Group of Malvern, PA, announced they have brought on award-winning social media author, Liana “Li” Evans to join their growing team. With the convergence of social media marketing, content marketing and search engine marketing, now more than ever, the need for data driven marketing decisions …

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Ensighten Expands Into Latin America Through Partnership With Brazil-Based Digital Consultancy, LIMA CONSULTING GROUP

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CUPERTINO, Calif., May 14, 2013 /PRNewswire-iReach/ — Ensighten, innovator of Real-Time(TM) Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, has established commercial activities in Latin America through a service partnership with Lima Consulting Group, one of the region’s top digital marketing services firm with offices in São Paulo, Brazil and the …

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Adobe Will Buy Responses

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We’ve actually discussed this possibility in our annual predictions now both for 2012 and 2013.  Within the next 18 months it is our opinion that Adobe will purchase an Email Service Provider (ESP), and most likely that ESP will be Responsys.  We do not claim to have any insider information, this article is expressly our opinion about why Adobe …

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70% of business CEO’s are betting on analytic data to understand their clients

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70% of Business CEO’s are betting on analytic data to understand their clients Based on the Global Study of Top Management-CEO Study IBM-2012: “Leading in a hyper-connected world.” More than 70% of CEO’s are looking for a better way to understand the needs of every client and to increase their potential for solutions. Given the …

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The Value of CRT Positioning

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Companies undertand the importance of  refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is divided by ‘number of searches.’ In previous research, summarised by Chris Soames, an analysis of CRTs from Optify …

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