tips

Click fraud on the rise in Q3

Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent. Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China. Why …

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The importance of landing pages

Many times companies see landing pages as little more than an extra page on their website tailored for a certain product or promotion.  They know that if done correctly they can be effective, but rarely do people stop to think about why they’re so powerful. First and foremost a properly designed landing page is a great …

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Applying the Buying Cycle for B2B Professional Services to Online Marketing

Online marketers need to keep the basics of marketing at the forefront of their strategy.  In B2B professional services companies, there is a pretty standard buying cycle that online marketers can use to address the strategy, tactics and campaigns to accomplish their business objectives.  The buying cycle usually consists of  5 steps and with each …

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