So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good …
What did Microsoft really buy in this deal? Code? Nah… The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies. The Microsoft Lync product has relatively similar features to Skype. So if Microsoft really wanted better code, I would …
Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …
Digital Marketing To Latino Users: Paul Lima Interviewed Read More »
As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10. Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments …
Top 10 online marketing technology trends for 2011 Read More »
With IBM’s recent acquisition of Unica we have seen the next phase in the entry of large players in the analytics market. It was only two weeks ago that they bought Coremetrics. IBM follows Adobe’s lead in the acquisition of analytics solutions. Adobe threw its hat into the ring in 2009 with its purchase of …
IBM, Adobe, and the future of the analytics market Read More »
3 Analytics Predictions from the Coremetrics acquisition
1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.
2. Coremetrics will close the loop between pre-click analytics with post-click analytics.
3. Coremetrics will find ways to micro-personalize content and ads.
Today the SIIA, Software & Information Industry Association, announced the 2010 CODiE software award results
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
ROI: 45%
Payback: 2.35 years
Average annual benefit: 1,720,452