Social Media

Optimize Your Advertising On Facebook

Anyone advertising on Facebook should take a quick read here.  For our customers who are running advertising with us, or for those thinking about running advertising platforms on our partner platforms from Adobe Media Optimizer or Kenshoo, please pay special attention to the targeting and bidding sections of this guide.

ExactTarget Identifies the Digital Personas of Consumers

ExactTarget, a partner with Lima Consulting Group, describes a series of divergent personas that online consumers represent. Accurate communication is key when interacting with customers. to make this connection, you must know your consumer; personalities, preferences, and most importantly, the online role the consumer is most identified with. Below are a number of the more …

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Web 2.0 Without a Paddle

A recent SHRM survey shows that businesses are making use of new social media technologies – although not necessarily to their best advantage. For instance, while 40% of companies surveyed enforce specific policies for their social media actions (and 39% monitor their employees’ social media use on company networks), only 28% of organizations actually have …

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Defining an Online Marketing Strategy and Roadmap

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

Why did Microsoft buy Skype?

What did Microsoft really buy in this deal? Code? Nah… The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies.  The Microsoft Lync product has relatively similar features to Skype.  So if Microsoft really wanted better code, I would …

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LinkedIn Hyper Growth in Brazil

This week LinkedIn announced they had reached a new milestone, 100 million professionals worldwide using their service.  Although further proof of the power of social/professional networking online needs no more validation at this point, the infographic they released had one point that jumped out at us: Brazil.  It seems LinkedIn’s growth is being helped along …

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