Case Study The hotel chain woos stranded airline passengers with deals based on flight cancellations. Much of the conversation among marketers today focuses on Big Data. More specifically, how marketers can pare it down to make it useful. Leveraging open data—or free information such as government stats or weather information—is one way marketers are using Big …
Red Roof Inn Turns Weather Woes Into Major Sales Read More »
Anyone advertising on Facebook should take a quick read here. For our customers who are running advertising with us, or for those thinking about running advertising platforms on our partner platforms from Adobe Media Optimizer or Kenshoo, please pay special attention to the targeting and bidding sections of this guide.
This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the …
ExactTarget, a partner with Lima Consulting Group, describes a series of divergent personas that online consumers represent. Accurate communication is key when interacting with customers. to make this connection, you must know your consumer; personalities, preferences, and most importantly, the online role the consumer is most identified with. Below are a number of the more …
ExactTarget Identifies the Digital Personas of Consumers Read More »
A recent SHRM survey shows that businesses are making use of new social media technologies – although not necessarily to their best advantage. For instance, while 40% of companies surveyed enforce specific policies for their social media actions (and 39% monitor their employees’ social media use on company networks), only 28% of organizations actually have …
I remember hearing from Larry Ellison that in 1999, business had not figured out how to use the Internet. At first, I rejected the thought, but within a few minutes realized that we had a long way to go and I agreed with him at the time. I often wonder if we’re figuring it out …
Social networks play a valuable role throughout the life cycle of a product or service. Internet pioneer Larry Weber (2010) identifies how these roles change as a product moves from development to market introduction to widespread adoption: Development Phase: You can use blogs, wikis, communities, or a combination of the three to solicit feedback about …
Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.
What did Microsoft really buy in this deal? Code? Nah… The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies. The Microsoft Lync product has relatively similar features to Skype. So if Microsoft really wanted better code, I would …
This week LinkedIn announced they had reached a new milestone, 100 million professionals worldwide using their service. Although further proof of the power of social/professional networking online needs no more validation at this point, the infographic they released had one point that jumped out at us: Brazil. It seems LinkedIn’s growth is being helped along …