With IBM’s recent acquisition of Unica we have seen the next phase in the entry of large players in the analytics market. It was only two weeks ago that they bought Coremetrics. IBM follows Adobe’s lead in the acquisition of analytics solutions. Adobe threw its hat into the ring in 2009 with its purchase of …
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3 Analytics Predictions from the Coremetrics acquisition
1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.
2. Coremetrics will close the loop between pre-click analytics with post-click analytics.
3. Coremetrics will find ways to micro-personalize content and ads.
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
ROI: 45%
Payback: 2.35 years
Average annual benefit: 1,720,452