SiteCatalyst

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Lima Consulting Group / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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Lima Consulting Group

The Missing Link Found – in the Adobe Marketing Cloud ID Service

By Lima Consulting Group / April 15, 2017

Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]

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Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

By Lima Consulting Group / September 22, 2013

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]

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10 Most Common Web Analytics Mistakes

By Lima Consulting Group / October 5, 2011

So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good […]

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