This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the …
Interview with: Josh Manion, CEO and Founder of Ensighten Ensighten is a partner of Lima Consulting Group and is the tag management software that we use to manage digital marketing services like web analytics, ad networks, content optimization, social sharing, conversion pixels and voice of consumer on customer websites. Q: What made you start …
Ensighten Provides Marketing Enablement for Websites Read More »
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).
Online marketers need to keep the basics of marketing at the forefront of their strategy. In B2B professional services companies, there is a pretty standard buying cycle that online marketers can use to address the strategy, tactics and campaigns to accomplish their business objectives. The buying cycle usually consists of 5 steps and with each …
Applying the Buying Cycle for B2B Professional Services to Online Marketing Read More »