Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

By Paul Lima / September 22, 2013

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]

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IBM, Adobe, and the future of the analytics market

By Paul Lima / August 24, 2010

With IBM’s recent acquisition of Unica we have seen the next phase in the entry of large players in the analytics market.  It was only two weeks ago that they bought Coremetrics. IBM follows Adobe’s lead in the acquisition of analytics solutions.  Adobe threw its hat into the ring in 2009 with its purchase of […]

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Coremetrics purchased by IBM puts Web Analytics in the mainstream

By Paul Lima / June 18, 2010

3 Analytics Predictions from the Coremetrics acquisition

1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.

2. Coremetrics will close the loop between pre-click analytics with post-click analytics.

3. Coremetrics will find ways to micro-personalize content and ads.

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How to use Google Adwords to promote events

By Paul Lima / May 29, 2010

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

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Free Seminar to share our methodology for developing online marketing strategy

By Paul Lima / May 22, 2010

Back by request, I’m presenting our framework for developing effective online marketing strategy for business on the 3rd of June at 8:30 AM at the Greater Philadelphia Hispanic Chamber of Commerce. I hope you can join us.

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