Companies undertand the importance of refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is divided by ‘number of searches.’ In previous research, summarised by Chris Soames, an analysis of CRTs from Optify …
I was impressed with this graphic from Search Engine Watch on SEO. Click on the graphic to blow it up. It’s about the most compact graphic I’ve seen on the variables associated with conducting an effective Search Engine Optimization initiative. Great job on this!
This week LinkedIn announced they had reached a new milestone, 100 million professionals worldwide using their service. Although further proof of the power of social/professional networking online needs no more validation at this point, the infographic they released had one point that jumped out at us: Brazil. It seems LinkedIn’s growth is being helped along …
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and …
It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when …
Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …
Digital Marketing To Latino Users: Paul Lima Interviewed Read More »
Multi-lingual SEO projects should start off by thinking about the complete user experiences of your most frequent use paths through the website. You’ll need to review your Analytics, and test these experiences with Pay Per Click advertising.