hispanic online marketing

SES NY: The Latino Market Goes Mainstream?

By Paul Lima / March 21, 2011

By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and […]

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3 Tips for Reaching US Hispanics Online

By Paul Lima / March 17, 2011

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when […]

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Digital Marketing To Latino Users: Paul Lima Interviewed

By Paul Lima / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

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Three Tips for digital marketers to reach US Latinos

By Paul Lima / February 25, 2011

It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves […]

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