With the opportunity unleashed by the digital revolution, it has never been easier to deliver effective government services, and at the same time it has never been more difficult. Expectations have risen to unprecedented levels, as citizens have come to expect the same level of customer experience they encounter when they bank, shop, or communicate. …
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff …
Talking to Jeff Lunsford, Chief Executive Officer of Tealium Read More »
As a young Captain in the Army, I received an unusual assignment to work in the Pentagon as an Army Reservist in the newly created cyber warfare unit. It was an exciting time and we were supporting the new edge of the battlefield, and learning what it meant to be serving in the digital frontier …
With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, …
Seemingly overnight, the Stop Online Piracy Act (SOPA) proposed by the U.S. Senate has rocked the online world. The controversial bill inspired a 24-hour outage of numerous U.S. websites, including Wikipedia, and has even been criticized by President Barack Obama. Many of the president’s advisors claim the bill will only make online businesses more vulnerable …
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
Even the title of this blog is a painful reminder of the differences between how civilians speak, and how soldiers speak. For many reasons soldiers make terrific students. Apart from the fact that Officers and Senior Enlisted soldiers need to obtain Advanced Degrees in order to advance in rank, they are generally disciplined, they have …
3 Tips for Marketing your University to Military Personnel Read More »