3 Analytics Predictions from the Coremetrics acquisition
1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.
2. Coremetrics will close the loop between pre-click analytics with post-click analytics.
3. Coremetrics will find ways to micro-personalize content and ads.
Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).
Here at Lima Consulting we use a 4 step process to help organizations develop, deploy and measure digital strategies. Just this week alone we met with four companies, two of which are non-profits, and shared this methodology with them. In all four cases, the marketing team had several tactics underway, such as an attempt to …
How digital marketers can develop their online marketing strategy Read More »
Pay Per Click advertising is like reconnaissance, especially for companies that are starting their online marketing strategy.
A new breed of management consulting company is emerging. We at Lima Consulting Group believe we’re at the heart of it. We’re more than an advertising agency, we’re digital marketers who integrate business strategy to get results. We have a four step methodology for developing, deploying and measuring profitable online marketing strategies. See our capabilities brief to learn more about how we help companies move their customers through the online marketing funnel to attract and retain the most desirable customers for their businesses.