digital marketing strategy
Keeping Up with the Future of Digital Marketing
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]
Read More
The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
Read MoreTalking to Jeff Lunsford, Chief Executive Officer of Tealium
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]
Read More