Mid-sized and smaller businesses can take immediate advantage of the benefits of ClickTale by signing up for the FREE plan which allows up to 5,000 sessions per month. The plan is not a trial and can be used indefinitely to help digital marketers find ways to improve their conversion rates. ClickTale and Lima Consulting have …
Tealium iQ to be one of first solutions seamlessly built in to ExactTarget’s new app marketplace for overall increased marketing campaign efficiency San Diego, CA (July 17, 2013) –Tealium, the leader in enterprise tag management, today announced a new app for ExactTarget HubExchange, helping joint customers improve marketing agility via an integrated tag management application. With the new Tealium …
Our Partner Tealium Launches New Tag Management App for ExactTarget HubExchange Read More »
CUPERTINO, Calif., May 14, 2013 /PRNewswire-iReach/ — Ensighten, innovator of Real-Time(TM) Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, has established commercial activities in Latin America through a service partnership with Lima Consulting Group, one of the region’s top digital marketing services firm with offices in São Paulo, Brazil and the …
We’ve actually discussed this possibility in our annual predictions now both for 2012 and 2013. Within the next 18 months it is our opinion that Adobe will purchase an Email Service Provider (ESP), and most likely that ESP will be Responsys. We do not claim to have any insider information, this article is expressly our opinion about why Adobe …
With Rapid Adoption of its Certified Partner Program, Monetate to Offer Partner Training Sessions in U.S., Canada, and Europe Source: monetate.com/news PHILADELPHIA, PA (November 5, 2012) – Monetate, a leading provider of cloud-based personalization technology for online marketers, today announced that its Certified Partner Program, launched last month, has seen rapid adoption by leading digital …
New Crop of Leading Digital Service Companies Sign on as Monetate Certified Partners Read More »
IBM is making things easy for customers to implement their tool. Other vendors require a payment upfront and do not offer help with financing. Source: ibm.com/partnerworld IBM announced that its global ecosystem of credit-qualified Business Partners will have access to financing of up to $4 billion over a period of 12 months through IBM Global …
70% of Business CEO’s are betting on analytic data to understand their clients Based on the Global Study of Top Management-CEO Study IBM-2012: “Leading in a hyper-connected world.” More than 70% of CEO’s are looking for a better way to understand the needs of every client and to increase their potential for solutions. Given the …
70% of business CEO’s are betting on analytic data to understand their clients Read More »
ExactTarget, a partner with Lima Consulting Group, describes a series of divergent personas that online consumers represent. Accurate communication is key when interacting with customers. to make this connection, you must know your consumer; personalities, preferences, and most importantly, the online role the consumer is most identified with. Below are a number of the more …
ExactTarget Identifies the Digital Personas of Consumers Read More »
I think it’s neat to see how companies are getting together in a consortium, if you will through IBM’s Coremetrics product. Collectively, they allow any client that opts-into the program to view the aggregate averages within their industry. Summary information is now being picked up in the press as an indication of how Black Friday …
IBM Expands Cloud Based Analytics for Smarter Commerce Read More »
Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.