Congratulations to the Duke Blue Devils on their amazing season and the 2015 NCAA Men’s Basketball Championship On the court, Coach K’s squad proved that they are the number one team in the land. Getting into the big dance is no easy feat. Each of the schools in the 64 team field put in countless …
This blog posting is my favorite series to author; I’ve been posting a list of 10 digital marketing trends in ’11, ’12, ’13 and ’14. So what’s happening this year? 1. Mobile consumption of websites should overtake desktop volumes. This isn’t exactly new, but is a trend everyone needs to be aware of: In the …
So What’s Happening This Year? 2015 Digital Marketing Trends Read More »
We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope …
How Did We Do in 2014? Q&A Session With Paul Lima Read More »
Case Study The hotel chain woos stranded airline passengers with deals based on flight cancellations. Much of the conversation among marketers today focuses on Big Data. More specifically, how marketers can pare it down to make it useful. Leveraging open data—or free information such as government stats or weather information—is one way marketers are using Big …
Red Roof Inn Turns Weather Woes Into Major Sales Read More »
— Online travel agencies are leading the charge while airlines lag behind — OREM, Utah, April 15, 2014 /PRNewswire/ — In the second installment of The Return on Marketing Technology research series, Lima Consulting Group and ObservePoint conducted extensive research on the top 140 global travel websites to get a granular look at their digital marketing technology deployments. The research …
By Josh Manion, CEO Four years ago, we founded Ensighten with a bold vision: to transform the way enterprisescollect, own and act on all of their customer data across every digital touchpoint. And in today’s increasingly connected world, as we move towards the inevitable ‘Internet of (Every) Things,’ our vision holds true —and is …
Congratulations To Our Partner Ensighten For Acquiring TagMan Read More »
To govern is to choose… That’s literally the root of the word – “to choose”. Lou Gerstner, largely credited with turning around IBM’s fortunes, said that the decisions he was most proud of were the times when he said “No”. This axiom plays out in every line of work. And most organizations those with the power …
This blog posting is my favorite series to author; I’ve been posting a list of 10 digital marketing trends in ’11, ’12, ’13. So what’s happening this year? Last year we say further consolidation in the industry, just about the entire Email Service Provider industry got bought by Salesforce, Adobe and Oracle. Digital marketing …
New Year, New Trends! What’s Coming Up For The Digital Marketing World In 2014? Read More »
Mid-sized and smaller businesses can take immediate advantage of the benefits of ClickTale by signing up for the FREE plan which allows up to 5,000 sessions per month. The plan is not a trial and can be used indefinitely to help digital marketers find ways to improve their conversion rates. ClickTale and Lima Consulting have …
With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, …