Business Intelligence & Analytics

Welcome to the Visionary’s Guide to the Digital Future

By [email protected] / March 1, 2023

If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today, who are charged with creating the digital experiences of tomorrow. I’m your host, Paul Lima, Managing Partner at the Lima Consulting Group. From Wall Street […]

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Lima Consulting Group

A lifelong innovator committed with customer experience to create digital transformation  

By [email protected] / February 9, 2023

Al Día News weekly issue is featuring our Manager Partner, Paul Lima on the cover of as an innovator.  In this interview Paul shared his vision he helps the visionaries of today create the digital experiences of tomorrow. He also explains what drives him and why he wants to create a better digital future for […]

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Lima Consulting Group

5 Books to Help Customer Experience Executives Prepare for 2023

By Lima Consulting Group / December 14, 2022

I often asked what I’m reading to stay on top of future trends and to stay current on the industry. So why not ask some of the smartest people I know, the consultants at LCG, what they are reading and share my list with all of you as well?  While I have a number of resources […]

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Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Lima Consulting Group / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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What does Adobe buying comScore Digital Analytix mean to the marketplace?

By Lima Consulting Group / November 5, 2015

This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business.  In 2010, ComScore themselves acquired what is today the Digital Analytix product.  At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD.  Terms of […]

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Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

By Lima Consulting Group / May 22, 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in […]

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How Did We Do in 2014? Q&A Session With Paul Lima

By Lima Consulting Group / February 3, 2015

We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]

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Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

By Lima Consulting Group / September 22, 2013

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]

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Digital Marketing To Latino Users: Paul Lima Interviewed

By Lima Consulting Group / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

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