analytics

Lima Consulting Group

Keeping Up with the Future of Digital Marketing

By Lima Consulting Group / May 19, 2016

Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]

Read More
Lima Consulting Group

The New Google SERP Results: Who are the real winners?

By Lima Consulting Group / March 14, 2016

Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]

Read More

What does Adobe buying comScore Digital Analytix mean to the marketplace?

By Lima Consulting Group / November 5, 2015

This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business.  In 2010, ComScore themselves acquired what is today the Digital Analytix product.  At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD.  Terms of […]

Read More

Lima Consulting Group at SIP Connect 2015

By Lima Consulting Group / June 25, 2015

See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015. All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in […]

Read More

Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

By Lima Consulting Group / May 22, 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in […]

Read More

Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

By Lima Consulting Group / September 22, 2013

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]

Read More