There isn’t a lack of tools currently out on the market to measure the performance of your online properties. Some of these tools are “free,” such as Google and Yahoo Analytics and there are a variety of excellent nearly free tools such as ClickTale, CrazyEgg, Woopra, Flurry (for mobile apps), and 4Q (for surveys). Others, …
As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10. Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments …
Top 10 online marketing technology trends for 2011 Read More »
With IBM’s recent acquisition of Unica we have seen the next phase in the entry of large players in the analytics market. It was only two weeks ago that they bought Coremetrics. IBM follows Adobe’s lead in the acquisition of analytics solutions. Adobe threw its hat into the ring in 2009 with its purchase of …
IBM, Adobe, and the future of the analytics market Read More »
3 Analytics Predictions from the Coremetrics acquisition
1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.
2. Coremetrics will close the loop between pre-click analytics with post-click analytics.
3. Coremetrics will find ways to micro-personalize content and ads.
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
ROI: 45%
Payback: 2.35 years
Average annual benefit: 1,720,452
A new breed of management consulting company is emerging. We at Lima Consulting Group believe we’re at the heart of it. We’re more than an advertising agency, we’re digital marketers who integrate business strategy to get results. We have a four step methodology for developing, deploying and measuring profitable online marketing strategies. See our capabilities brief to learn more about how we help companies move their customers through the online marketing funnel to attract and retain the most desirable customers for their businesses.