Beyond SMS. Built for Modern Customer Engagement.

RCS transforms the native inbox into an interactive, branded, AI-ready customer experience. Lima Consulting helps organizations evaluate, architect, and implement RCS as part of a broader digital transformation strategy.

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Rich Messaging

Higher Engagement

AI-Ready

Why RCS Matters

Customer expectations have changed, and traditional channels are struggling to keep up.

Email engagement is declining

Paid media costs continue to rise

SMS is unbranded, transactional, and static

Mobile app retention is ~5% after 30 days

Customers expect real-time, personalized experiences

RCS closes the gap.

Why RCS Matters

Customer expectations have changed, and traditional channels are struggling to keep up.

Email engagement is declining

Paid media costs continue to rise

SMS is unbranded, transactional, and static

Mobile app retention is ~5% after 30 days

Customers expect real-time, personalized experiences

RCS closes the gap.

The Benefits of RCS

Transform customer engagement with rich, interactive messaging capabilities

The Benefits of RCS

Transform customer engagement with rich, interactive messaging capabilities

Branded & Secure

Verified sender profiles build trust and fight fraud

Personalized Experiences

Deliver tailored content based on customer data and behavior

Messaging Analytics

Enterprise-grade insights beyond basic delivery metrics

Frictionless Forms

Complete forms and transactions without leaving the inbox

Improved Metrics

Better NPS, reduced churn, and lower customer acquisition costs

Ecosystem Integration

Seamlessly connects to your CRM, CDP, and marketing stack

Agentic AI Ready

Enable conversational AI experiences directly in messaging

AStock_247356866_Header_CXJourneyMapping

Our RCS Services

RCS is not just a channel-it's an experience capability. Successful programs require strategy, architecture, governance, and measurement. Lima Consulting brings all four.

Think

RCS Strategy & Use-Case Evaluation

We identify where RCS will deliver the greatest impact based on your customers, data, and existing channels.

Includes:

Customer journey analysis

Use-case prioritization (e.g., abandoned cart, appointments, loyalty)

Consent, compliance, and governance review

Channel performance assessment

ROl modeling and pilot roadmap

Architecture & Platform Design

We design an enterprise-ready RCS architecture that integrates cleanly into your ecosystem.

Includes:

CPaaS selection and integration

Event-triggered automation design

Security and compliance validation

Data flow and attribution modeling

RCS Experience Design

We create branded, interactive, conversion-focused messaging experiences.

Includes:

Message templates and carousels

Personalization rules

Cross-channel orchestration

CTA and guided reply design

Al-ready conversational flows

Build

RCS Platform Deployment

We configure and launch your RCS platform in a way that's secure, scalable, and ready for real-world use.

Includes:

RCS platform setup and configuration
Environment configuration (dev/test/production)
QA, validation, and launch readiness checks
Brand registration and carrier approvals
Message template and asset deployment

Systems Integration

RCS only performs when it's connected to the right data and systems. We make sure it is.

Includes:

CRM and CDP integration for identity and personalization
Data flow and attribution mapping
Security, compliance, and data-handling validation
Marketing automation and event-trigger integration
Fallback logic (RCS → SMS or other channels)

Knowledge Transfer & Enablement

We don't leave you dependent on us to operate what we build.

Includes:

Hands-on team training and walkthroughs
Campaign and use-case playbooks
Technical runbooks and documentation
Governance and ownership guidelines
A clear path to internal self-sufficiency

Run

Analytics & Measurement

RCS delivers enterprise-grade insight far beyond basic delivery metrics.

Includes:

Engagement, interaction, and conversion analytics
Geographic and audience-level performance
Executive-ready dashboards and reporting
Campaign-level ROl and ROAS
Cross-channel attribution visibility

Optimization & Continuous Improvement

RCS allows for optimization that simply wasn't possible with SMS.

Includes:

A/B testing of messages, layouts, CTAs, and flows
UX and journey optimization within the inbox
Ongoing performance reviews
Interaction analysis (tap vs. type, guided vs. freeform)
Deeper systems integration

Expansion with Guardrails

We help you expand RCS confidently without losing control.

Includes:

Expansion to additional journeys and use cases
Governance frameworks and guardrails
Ongoing optimization and measurement
Standardized playbooks for new teams
Performance benchmarks and success criteria

Our RCS Services

RCS is not just a channel-it's an experience capability. Successful programs require strategy, architecture, governance, and measurement. Lima Consulting brings all four.

Think

RCS Strategy & Use-Case Evaluation

We identify where RCS will deliver the greatest impact based on your customers, data, and existing channels.

Includes:

Customer journey analysis

Use-case prioritization (e.g., abandoned cart, appointments, loyalty)

Consent, compliance, and governance review

Channel performance assessment

ROl modeling and pilot roadmap

Architecture & Platform Design

We design an enterprise-ready RCS architecture that integrates cleanly into your ecosystem.

Includes:

CPaaS selection and integration

Event-triggered automation design

Security and compliance validation

Data flow and attribution modeling

RCS Experience Design

We create branded, interactive, conversion-focused messaging experiences.

Includes:

Message templates and carousels

Personalization rules

Cross-channel orchestration

CTA and guided reply design

Al-ready conversational flows

Build

RCS Platform Deployment

We configure and launch your RCS platform in a way that's secure, scalable, and ready for real-world use.

Includes:

RCS platform setup and configuration

Environment configuration (dev/test/production)

QA, validation, and launch readiness checks

Brand registration and carrier approvals

Message template and asset deployment

Systems Integration

RCS only performs when it's connected to the right data and systems. We make sure it is.

Includes:

CRM and CDP integration for identity and personalization

Data flow and attribution mapping

Security, compliance, and data-handling validation

Marketing automation and event-trigger integration

Fallback logic (RCS → SMS or other channels)

Knowledge Transfer & Enablement

We don't leave you dependent on us to operate what we build.

Includes:

Hands-on team training and walkthroughs

Campaign and use-case playbooks

Technical runbooks and documentation

Governance and ownership guidelines

A clear path to internal self-sufficiency

Run

Analytics & Measurement

RCS delivers enterprise-grade insight far beyond basic delivery metrics.

Includes:

Engagement, interaction, and conversion analytics

Geographic and audience-level performance

Executive-ready dashboards and reporting

Campaign-level ROl and ROAS

Cross-channel attribution visibility

Optimization & Continuous Improvement

RCS allows for optimization that simply wasn't possible with SMS.

Includes:

A/B testing of messages, layouts, CTAs, and flows

UX and journey optimization within the inbox

Ongoing performance reviews

Interaction analysis (tap vs. type, guided vs. freeform)

Deeper systems integration

Expansion with Guardrails

We help you expand RCS confidently without losing control.

Includes:

Expansion to additional journeys and use cases

Governance frameworks and guardrails

Ongoing optimization and measurement

Standardized playbooks for new teams

Performance benchmarks and success criteria

High-Impact RCS Use Cases

Transform customer interactions across the entire journey with rich, interactive messaging.

High-Impact RCS Use Cases

Transform customer interactions across the entire journey with rich, interactive messaging.

Abandoned Cart Recovery

Interactive product carousels with one-tap checkout

Appointment Scheduling

Book, confirm, and reschedule without leaving the inbox

Loyalty Programs

Personalized rewards and exclusive offers with rich media

Product Recommendations

AI-powered suggestions with instant purchase options

Order Updates

Real-time tracking with interactive delivery options

Payment Reminders

Secure payment links with biometric authentication

Delivery Coordination

Reschedule, redirect, or confirm delivery in-message

RCS Case Studies

How our customers use RCS

Telekom Deutschland:

Elevating customer engagement with RCS Business Messaging

2x

better campaign performance

nextbike:

Innovating transactional use cases with a secure and engaging rich messaging approach

90%

secure delivery rate

RCS Case Studies

How our customers use RCS

Telekom Deutschland:

Elevating customer engagement with RCS Business Messaging

2x

better campaign performance

nextbike:

Innovating transactional use cases with a secure and engaging rich messaging approach

90%

secure delivery rate

Why Lima Consulting Group

For more than two decades, Lima Consulting Group has helped organizations modernize customer experience through technology, data, and strategy. RCS fits squarely within our core expertise.

"We're not a death-by-PowerPoint consultancy. We deliver real, tangible assets your teams can actually build from-the kind that accelerate decisions, reduce risk, and move programs forward."

Strategic First

We don't lead with tools, we lead with outcomes.

Enterprise Architecture Expertise

RCS only performs when it's connected to the right data, platforms, and governance.

Cross-Channel Perspective

RCS amplifies your existing MarTech, CX, and lifecycle programs-it doesn't compete with them.

AI-Forward Thinking

RCS is the natural surface for AI-powered customer interactions. We design with the future in mind.

Measured, Defensible ROI

We architect RCS programs with attribution and performance baked in from day one.

Why Lima Consulting Group

For more than two decades, Lima Consulting Group has helped organizations modernize customer experience through technology, data, and strategy. RCS fits squarely within our core expertise.

"We're not a death-by-PowerPoint consultancy. We deliver real, tangible assets your teams can actually build from-the kind that accelerate decisions, reduce risk, and move programs forward."

Strategic First

We don't lead with tools, we lead with outcomes.

Enterprise Architecture Expertise

RCS only performs when it's connected to the right data, platforms, and governance.

Cross-Channel Perspective

RCS amplifies your existing MarTech, CX, and lifecycle programs-it doesn't compete with them.

AI-Forward Thinking

RCS is the natural surface for AI-powered customer interactions. We design with the future in mind.

Measured, Defensible ROI

We architect RCS programs with attribution and performance baked in from day one.

What This Technology Unlocks

Personalization at Scale

Personalized Products

Segment Cohorts

End-to-End Conversational Commerce

RCS-Enabled Transactions

Agentic AI-Enabled Experience

What This Technology Unlocks

Personalization at Scale

Personalized Products

Segment Cohorts

End-to-End Conversational Commerce

RCS-Enabled Transactions

Agentic AI-Enabled Experience

Who This Service Is For

If your customers are on their phones, RCS should be on your roadmap.

Who This Service Is For

If your customers are on their phones, RCS should be on your roadmap.

Retail & eCommerce

Travel & Hospitality

Healthcare & Appointment-Driven Services

Automotive & Mobility

Logistics & Delivery

Financial Services

SaaS & B2B Lifecycle Teams

RCS Strategy Bootcamp

Design the Business Case Before You Build the Channel

A focused, hands-on strategy session to determine whether RCS belongs in your stack-and exactly how to deploy it for measurable impact.

Not a demo

Not vendor-led enablement

A working session

Who This Is For

CMOs, VPs of Marketing, and Marketing Directors
Lifecycle, CRM, and Growth leaders
Marketing Ops, CX, and Digital Transformation teams
Organizations exploring RCS-but unwilling to "test and hope"

What the Bootcamp Delivers

Customer journey map aligned to RCS capabilities
Process engineering map your builders can execute against
2-4 prioritized RCS use cases tied to revenue or cost reduction
A clear jumpstart path (POC-ready, 2-3 use cases ready to move forward)

Option 1

"We Don't Know Where to Start"

For teams early in RCS exploration. In an intensive 8-hour working session, we explore 12-36 potential use cases, educate stakeholders, and deliver a ranked list your business agrees on.

Outcome: A short, ranked list of RCS use cases-and a clear plan to move forward.

Option 2

"We're Further Along. Help Us Design It Right"

For teams that already have use cases and need a build-ready plan. A full-day engagement focused on validation, architecture design, and detailed customer journey maps.

Outcome: A clear, build-ready blueprint for deploying RCS-without rework or guesswork.

SCHEDULE A CALL

RCS Strategy Bootcamp

Design the Business Case Before You Build the Channel

A focused, hands-on strategy session to determine whether RCS belongs in your stack-and exactly how to deploy it for measurable impact.

Not a demo

Not vendor-led enablement

A working session

Who This Is For

CMOs, VPs of Marketing, and Marketing Directors
Lifecycle, CRM, and Growth leaders
Marketing Ops, CX, and Digital Transformation teams
Organizations exploring RCS-but unwilling to "test and hope"

What the Bootcamp Delivers

Customer journey map aligned to RCS capabilities
Process engineering map your builders can execute against
2-4 prioritized RCS use cases tied to revenue or cost reduction
A clear jumpstart path (POC-ready, 2-3 use cases ready to move forward)

Option 1

"We Don't Know Where to Start"

For teams early in RCS exploration. In an intensive 8-hour working session, we explore 12-36 potential use cases, educate stakeholders, and deliver a ranked list your business agrees on.

Outcome: A short, ranked list of RCS use cases-and a clear plan to move forward.

Option 2

"We're Further Along. Help Us Design It Right"

For teams that already have use cases and need a build-ready plan. A full-day engagement focused on validation, architecture design, and detailed customer journey maps.

Outcome: A clear, build-ready blueprint for deploying RCS-without rework or guesswork.

SCHEDULE A CALL

RCS Marketing FAQ

Does RCS help fight fraud?

Will RCS replace my app?

Does RCS replace SMS?

Can we "lift and shift" our SMS messages into RCS?

How do you prove ROl with RCS?

Do we need a new platform to use RCS?

RCS Marketing FAQ

Does RCS help fight fraud?

Will RCS replace my app?

Does RCS replace SMS?

Can we "lift and shift" our SMS messages into RCS?

How do you prove ROl with RCS?

Do we need a new platform to use RCS?

Ready to Transform Your Customer Messaging?

RCS is one of the most effective-and underused-customer engagement channels available today. If you're exploring how to modernize your messaging strategy, now is the time to evaluate RCS.

SCHEDULE A CALL

WATCH THE VIDEO

Ready to Transform Your Customer Messaging?

RCS is one of the most effective-and underused-customer engagement channels available today. If you're exploring how to modernize your messaging strategy, now is the time to evaluate RCS.

SCHEDULE A CALL

WATCH THE VIDEO