Tealium iQ to be one of first solutions seamlessly built in to ExactTarget’s new app marketplace for overall increased marketing campaign efficiency
San Diego, CA (July 17, 2013) –Tealium, the leader in enterprise tag management, today announced a new app for ExactTarget HubExchange, helping joint customers improve marketing agility via an integrated tag management application.
With the new Tealium iQ app for ExactTarget HubExchange, joint customers can select new vendors in the HubExchange marketplace, deploy vendor tags (tracking pixels) through Tealium, and then easily access different vendor user interfaces directly from ExactTarget.
“We are excited to be the first tag management vendor to join ExactTarget HubExchange,” said Erik Bratt, Vice President of Marketing at Tealium. “We think our joint customers will benefit tremendously from the tight integration between the two solutions. They will help marketers to be more agile and efficient in generating results.”
Tag management plays a vital role in executing digital marketing campaigns by empowering marketers to manage third-party vendor tags without depending on IT resources. Tealium’s intuitive management console includes turnkey compatibility with more than 500 third-party vendors.
“As a user of both ExactTarget and Tealium, we are excited that these two solutions will now be integrated to simplify and improve our workflow even further,” said Sherry Auxier Errera, E-commerce Product Manager at Medifast, which provides weight-loss products and services. “With just a few clicks of the mouse, we can now get access to all of our digital touchpoints, ultimately helping us achieve a greater ROI.”
HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.
“We have a strong commitment to providing our customers with the best marketing technology available today and are proud to include Tealium’s app in our new HubExchange,” said Ian Murdock, vice president of platform and developer community at ExactTarget. “Tealium gives marketers a powerful way to easily manage their digital marketing tags and achieve optimum results.”
Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more.