Years ago Marketing was not as relevant or personalized as it is today. It has been slowly becoming one of the most critical areas in large, medium and now small companies, and CMO`s are now leading the most important strategies at an enterprise level
This research reveals that 2 out of every 3 companies believe it`s important to have a direct marketing personalization strategy on their websites, but the question is, are they really doing something that is working? What tools are they using to personalize the customer experience and, how successful is that strategy?
Whoever has the data has the power…get control over your costumers, understand the new trends, interact with them, engage them, and get to know them better and you’ll be able to offer a value added proposition at a marketing personalized level.