It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be directed towards measuring Google user’s experience, Google believes that users want to find more mobile friendly web pages.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal”, says Google. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This means that websites that are mobile friendly will be ranked better in Google. What does the new algorithm tell our digital marketers? While many panic over the change, others seize it as an opportunity to grow more successful digital marketing campaigns and provide more engaging and personalized experiences to their customers.
Is your website mobile friendly? If not, it should be your priority to build a mobile friendly web page ASAP! Try the Mobile-Friendly Test by Google here today. This test will analyze the URL and report if the page has a mobile-friendly design.
Once that objective is achieved, it’s all about exceeding user expectations as he or she interacts with the website. Does your website offer fast page load speed? This element enables you to establish and maintain a lasting relationship with your users. If you have not done so, I strongly encourage you to take the speed test offered by Google here.
The first step of taking advantage of Google’s new algorithm is to make your website mobile friendly. Is your website mobile ready?