Pay Per Click advertising is like reconnaissance, especially for companies that are starting their online marketing strategy.
A new breed of management consulting company is emerging. We at Lima Consulting Group believe we’re at the heart of it. We’re more than an advertising agency, we’re digital marketers who integrate business strategy to get results. We have a four step methodology for developing, deploying and measuring profitable online marketing strategies. See our capabilities brief to learn more about how we help companies move their customers through the online marketing funnel to attract and retain the most desirable customers for their businesses.
West Point launches iPhone App
Keyword queries are getting longer in the US. We also identified some other useful information about search data, such as the amount of traffic that goes through the Pay Per Click side of Google and the number of unique queries.
University Alumni Affairs organizations and recruiting organizations would do well to spend a few minutes learning about how their prospective students and alumni engage with social networks such as Facebook, LinkedIn and Twitter. In our postings, we’ll address how Alumni Affairs and recruiting organizations can use social media. We recently published a social networking guide for the Wharton School Alumni Association board. In it we included sections that indicated how to use Facebook and LinkedIn to (1) Create groups, (2) Attract a following and (3) Engage the following.