Award Winning Social Media Marketing Author Joins Lima Consulting Group

Malvern, PA – June 17, 2013 – Today, Lima Consulting Group of Malvern, PA, announced they have brought on award-winning social media author, Liana “Li” Evans to join their growing team.

With the convergence of social media marketing, content marketing and search engine marketing, now more than ever, the need for data driven marketing decisions is becoming a necessity to companies who want to launch successful online marketing initiatives.

Liana brings a level of experience in dealing with enterprise level clients in a variety of emerging channels and across a number of industries.  Li has the ability to work at a technical level and at the same time work at a strategic level with regards to digital marketing.  She understands how to help our clients monetize video, mobile and social and most importantly, how to measure their impact using the leading analytics tools,” explained Paul Lima, Managing Partner of Lima Consulting Group.

For over 15 years, Liana Evans has served brands such as QVC, Comcast, Danon, Gannett and Calico Corners.  She’s also a frequent speaker on topics about digital marketing and is the author of the award-winning book “Social Media Marketing:  Strategies for Engaging in Facebook, Twitter & Other Social Media”.  Her experience in analytics with such platforms as Adobe Site Catalyst and Coremetrics fits well with the customer base and current services LCG provides.

“What attracted me to Lima Consulting Group is that their approach puts tremendous emphasis on combining the art and science of digital marketing in one firm.  They have a multi-disciplinary approach to digital marketing that traditional agencies don’t usually bring to the table.  They bring a variety of professionals from data scientists to six-sigma process engineers to solve problems.  And it’s working because Lima’s customer list includes some of the largest brands in the Americas,” commented Evans.

Lima Consulting Group has been growing by leaps and bounds in the Philadelphia area and was named by the Philadelphia Business Journal as the 29th fastest growing firm in the region.

About Lima Consulting Group

Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. LCG serves as trusted advisors to digital marketers in the Americas. LCG uses a series of proprietary methodologies to improve the Return on Marketing Investments and they do so using a multi-disciplinary approach with experts in strategy, data science, business intelligence, digital marketing and technology while providing these services in the languages spoken throughout the Americas. With regional offices in Philadelphia and São Paulo, Brazil, LCG provides local services with world-class expertise.

Digital marketers work with LCG to develop, deploy and measure proven methodologies and best-practices to optimize acquisition, conversion, retention and engagement. We maintain certifications or partnerships with the leading digital marketing innovators such as Adobe, IBM, BrightTag, Ensighten, Tealium, Monetate, ClickTale, ExactTarget, Responsys, and many other digital marketing providers.

Press Contact: Paul Lima – – (484) 323-5812

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