66% of companies cannot quantitatively prove the impact of marketing spending
Improve mobile app discovery and engagement with integrated app analytics, messaging and intelligent location marketing.
Standardize content and advertising measurement of viewer engagement across digital devices and platforms.
Make forward-looking decisions and enable data-driven responses to real-time customer activities.
Measure the true impact of your marketing campaigns and channels on customer acquisition.
Customer 360 Analytics
Understand the entire customer journey across multiple channels, delivering relevant and timely content to prospects and customers.
"Companies need to know how their business is performing and not make decisions based on intuition or a guess. Using an integrated set of data from all marketing channels and business systems - understanding where you’ve been - lets you know what is working and what is not. You’ll be surprised at what you’ll learn about your business and customers."
Only 1/3 of marketing decisions are made using data
Spending on marketing analytics to increase 66% in three years. Collecting, measuring and using Behavior –based data was close to the top of the list in marketing priorities. (CMO Survey)
CMOs report they spend 10% of their marketing budgets on marketing analytics and expect to increase this level in the next three years
We have a 12 point Data Readiness Maturity Model. It’s simple to execute and helps place your organization on our LCG Data Readiness Maturity continuum. If done as an engagement, we offer a three-year horizon for how to advance