Measure, Collect, Analyze and Report in real time.

Lima Consulting Group’s (LCG) Analytics expert team is well versed in best practices for website effectiveness and optimization. Our deep knowledge of complementary technologies also ensures that we can empower your customers to take full advantage of the ever changing Analytics landscape.

We are frequently sub-contracted by the largest web analytics providers in the industry.

Since 2004, we have executed over 400 analytics implementations and re-implementations.

Our team is one of the most experienced in the industry. We work with all of the major analytics software providers.

LCG is one of few companies globally that have earned the Adobe Analytics Specialization.

The Lima Consulting Group Analytics Implementation Process



Mobile Analytics


Improve mobile app discovery and engagement with integrated app analytics, messaging and intelligent location marketing.

Video Analytics


Standardize content and advertising measurement of viewer engagement across digital devices and platforms.

Predictive Analytics


Make forward-looking decisions and enable data-driven responses to real-time customer activities.

Real-Time Analytics


Measure the true impact of your marketing campaigns and channels on customer acquisition.

Customer 360 Analytics


Understand the entire customer journey across multiple channels, delivering relevant and timely content to prospects and customers.

"Companies need to know how their business is performing and not make decisions based on intuition or a guess. Using an integrated set of data from all marketing channels and business systems - understanding where you’ve been - lets you know what is working and what is not. You’ll be surprised at what you’ll learn about your business and customers."
~ Aleta Lapone Senior Solutions Consultant Lima Consulting Group


66% of companies cannot quantitatively prove the impact of marketing spending


Only 1/3 of marketing decisions are made using data

Spending on marketing analytics to increase 66% in three years.  Collecting, measuring and using Behavior –based data was close to the top of the list in marketing priorities. (CMO Survey)


CMOs report they spend 10% of their marketing budgets on marketing analytics and expect to increase this level in the next three years


We have a 12 point Data Readiness Maturity Model.  It’s simple to execute and helps place your organization on our LCG Data Readiness Maturity continuum.  If done as an engagement, we offer a three-year horizon for how to advance