Software as a Service

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Lima Consulting Group / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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Lima Consulting Group

The Missing Link Found – in the Adobe Marketing Cloud ID Service

By Lima Consulting Group / April 15, 2017

Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]

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Lima Consulting Group

An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite

By Lima Consulting Group / July 28, 2016

I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]

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10 Most Common Web Analytics Mistakes

By Lima Consulting Group / October 5, 2011

So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good […]

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Digital Marketing To Latino Users: Paul Lima Interviewed

By Lima Consulting Group / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

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