Customer Relationship Management
Why Oracle is entering the digital analytics space 12 years too late
On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform. It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability. A marketing cloud platform needs a digital analytics collection capability to be complete. […]
Read More
An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite
I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]
Read MoreFive Brands That Are Setting The Bar For Customer Experience Innovation
Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]
Read MoreCarahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience
With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]
Read More