Lima Consulting Group is an online marketing firm that focuses on getting sales and leads for our clients. We normally start each engagement by aligning business strategy with online marketing strategy and execute in behalf of our clients.That means that we start our dialogue with understanding your business and the content assets (ie. Website copy, brochures, white papers, case studies, videos, pictures, power point presentations, etc…) and making sure that they are presented to website visitors at the appropriate times within the marketing and sales cycle.

Landing Page Optimization

Buying traffic is the easy part. Improving the conversion rates and providing a quality experience requires an analytical commitment to continuously learn from how visitors interact with your content. There is no substitute to providing quality content. We use Omniture’s Test&Target product to assist our clients in improving their PPC Landing pages, SEO Landing pages, e-mail marketing landing pages and even e-mail marketing messaging.

Eliminating Click Fraud

Lima Consulting Group uses Click Forensics to minimize click fraud. Click Forensics is the industry leader in scoring, auditing, and improving traffic quality for the online advertising community. See our blog entry on what is happening with Click Fraud lately. .