Developing an online marketing strategy is a highly collaborative effort on the part of all the Lima Consulting partners, employees and our clients. This process is both formal in what we are attempting to accomplish, and it is informal in the way we allow what if to be a big part of testing new ideas. Having our clients perspectives and visions are key to contributions to the strategic plan.

The following process represents the steps we take on a daily basis with virtually all our clients. It includes milestones that ensure that we stay on track and focused on the original goals and objectives.

Lima Consulting Groups team researches and learns from clients and outside resources the intricate details and the uniqueness of the clients business. This phase is also important to define objectives and goals, define client expectations and determine how results should be measured.

This phase is dedicated to our teams need to flush out all angles related to historical perceptions, desired results, long-term and short-term strategies, and our clients goals and tactics. This is where everything is thrown on the wall, and the most appropriate opportunities are explored as what-if scenarios.

The plan begins to take form at this stage. LCG determines appropriate strategies and tactics and defines how and when they are executed. The resulting document becomes the working game plan to be executed by all parties.

Before any execution begins the plan is presented to the client with a thorough explanation of the process and thinking behind the recommendations. This is where the client will approve the plan or provide feedback. Once completed the necessary modifications are made and the client has a tangible and measurable program to execute.

Phases V through VII are considered a work in progress but the initial phase is to begin execution of the plan at all levels. This is where the planning turns to real action and when employees, management and customers begin to see change.

After a prescribed length of time in the execution phase, evaluation of the results begins. This measurement will be unique from client to client and may vary with different objectives (i.e. customer and employee satisfaction are uniquely supported, measured and evaluated).

This phase may go on indefinitely and serves as the opportunity to modify the plan and related tactics to continuously improve the performance and results. Based on the desires of the client, this can be an annual or even a monthly process. Much will be determined by the nature of the plan, the needs of the client and the receptivity of the target audiences.

We pride ourselves in creating fresh, strategic online marketing campaigns that are designed to produce results. We view advertising and technology management as the two sides of the same coin, recognizing that each side achieves more when they operate in an integrated manner. The involvement of our senior management at every level, assures each client receives the highest level of services in a proactive, objective-oriented approach.