Our Thinking

our thinking vellum

Our Thinking

Our people regularly gain insights from their collective and diverse client engagements. They frequently explore their learnings in case studies, whitepapers, and our blog to help our clients and prospects reach their objectives.

  • Adobe will buy Responsys
    We’ve actually discussed this possibility in our annual predictions now both for 2012 and 2013.  Within the next 18 months it is our opinion that Adobe will purchase an Email Service Provider (ESP), and most likely that ESP will be Responsys.  We do not claim to have any insider information, this article is expressly our opinion about why Adobe [...]
  • 8 Ways Lima Consulting Group welcomes our new team members
  • The Marketing Model Continuum
    “Rather than two philosophical combatants misunderstanding and mistrusting each other, I see [marketing mix and attribution modelers] sharing insights and learning from each other.” - Jim Sterne, “A Letter from the Chair…” As with all things, new technology gives rise to new data and thus new modes of analysis. A new ecosystem forms. Marketing mix [...]