Home > What We Do > Interactive >  Online Marketing Strategy
Online Marketing Strategy

Our Strategic Framework


Since 2004 we have worked hard to improve our processes to address our clients’ needs. Our methodology is simple, comprehensive and easy to deploy across the four business models we serve. Our methodology is four step process that incorporates the disciplines needed to play and needed to win in online marketing.
 
Success
 
Think
Lima Consulting Group is best known for delivering cohesive and integrated online marketing strategies. Developing strategy starts with an understanding of business objectives. From there, Lima Consulting Group’s collaborates with you to make a recommendation on an appropriate online marketing strategy. We help define objectives and goals, set your expectations and determine how results should be measured. The deliverables at this stage generally include the roadmap for the life of the strategy. We have offerings to audit the existing content, analytics posture, technical solutions, and of course, the effectiveness of existing strategies.

Tool
We identify the software, systems and even processes needed to execute the strategy. Sometimes we make recommendations on human resources, training and we implement the software needed to run a successful and integrated online marketing strategy. Technology should not define or confine the desired business processes; rather they should support them. Business requirements and process maps are very helpful tools we deploy to ensure we get this step right.
 
 
Do
Executing a strategy often involves the coordinated management of internal and external resources. We often manage these processes and resources for our clients to ensure the desired outcomes.

Measure and Adjust
This is where we help our clients make more money and gain efficiencies. We hold routine meetings to review the performance of campaigns and identify new areas for testing. As we gain more consumer insights, we offer recommendations on how to create new experiences for our clients. Whether we are implementing a web analytics solution, a website, developing an online marketing strategy or an accounting system for your organization, Lima Consulting Group uses the four step methodology. The below project plan represents a typical approach we take in a client engagement and may vary for your project.
Industries and Markets
 
Our Portfolio
 
What We Do
Think
Tool
Do
Measure & Adjust
What We Think
Who We Are
Working Together
Our Partners