Omniture SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is part of the Omniture Online Business Optimizat

Business Challenges

Organizations are constantly challenged to meet the dynamic demands of a successful online business. They need to be able to make better strategic decisions based on multi-channel data sources, as well as immediate operational decisions driven by real-time Web analysis data. Real-time information is critical to quantifying and visually representing the effectiveness of marketing initiatives across online marketing channels—and must be easily shared with all stakeholders.

Solution

SiteCatalyst is the industry-leading product that addresses these challenges by providing marketers with One place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.