Together with LCG, Univision audited and evolved their Adobe Analytics implementation (formerly Omniture SiteCatalyst) as well as their internal processes to enable them to improve their efficiency as a data-driven organization.  As a relationship which is both strategic and technical, LCG’s work with Univision is exemplary of LCG’s multifaceted approach to client services.

Organizations that use free analytics solutions are not managing their data strategically. Many organizations that have adopted platforms have generally installed only 1 module and have a long way to go to realize their full potential. 

Digital marketers are breaking down silos.  They want total visibility of their customers across all marketing channels.  And those that can’t provide personalized experiences and targeted ads need to find a way to convince their organizations that it’s time for a “Do Over.”  

We’re in the middle of a marketing revolution.  

Data is exploding, social experiences are happening outside of our control, and customers have more control than ever.  Organizations that adopt digital optimization strategies that go beyond the click are positioned to lead the way into the digital future.  

If you aren’t paying for your data, then you are the product.  

One of the fastest paths to cash for digital marketers that are just beginning the journey is to segment online users and market to them via email.  That’s why Lima Consulting Group partners with the leading Email Service Providers with Responsys and ExactTarget. Both of these innovative companies are leading the pack in helping marketers communicate across email, text and social channels. 

 

The Forrester Wave™: Email  Marketing Vendors, Q1 2012

There are generally three strategies that most organizations need to deploy to have an effective digital presence.  

Pre-Click Strategies that drive Acquisition

Acquisition tactics need to be balanced across the mix between Paid, Owned, Earned and Shared media.  Using predictive analytics, LCG helps organizations put the headlights on the future of their investments to optimize the Return on Ad Spend and forecast results. 

Post-Click Strategies that drive Conversion

For every $92 spent on acquiring traffic, only $1 is spent to convert visitors.  Yet the ROI conversion optimization efforts can often be in the triple and even quadruple digits.  There are many strategies and tactics that can have an enormous impact, but they often require some integration with analytics platform and the various platforms that serve up content, such as ad servers, content management systems and email marketing platforms.  LCG can advise organizations where they should be looking for the quickest path to cash and in developing a phased approach towards implementing best practices for conversion optimization technologies and strategies.

Post-Conversion Strategies that drive Retention

 It’s so much easier to keep clients happy than to acquire new ones.  But so many organizations have silos that make it difficult to obtain a 360° view of their clients. Integrating systems such as a CRM system, an ERP system or financial system with the web analytics solution can provide tremendous insights for executives. Analytics dashboards and business intelligence systems need access to the data and it’s not easy to figure out the direction of data flows and which systems should house the data and where the analysis should take place.  We can help answer these questions to help marketers rise above the silos and gain total visibility across their data.

Globo is widely recognized as one of the most influential media organizations in the world, and is responsible for some of the most popular entertainment and news content both in TV, print, and digital spheres.

Lima Consulting Group implemented, manages, and serves as a continuing optimization partner to the entire Globo digital organization using the Adobe Digital Marketing suite.  Specifically with Adobe Analytics (formerly Omniture SiteCatalyst), Auditude, and AudienceManager (formerly Demdex). 

Lima Consulting is the primary partner for the development and optimization of Oi’s digital strategies.  We are also their implementation partner for Adobe Analytics (formerly Omniture SiteCatalyst).

Today, as part of one of the nation’s top-ranked integrated health systems*, SelectHealth and Intermountain Healthcare work together with Lima Consulting to engineer cutting edge digital customer experiences. 

LCG has helped SelectHealth audit and optimize their Adobe Analytics (formerly Omniture SiteCatalyst) implementation across a multitude of digital properties using the Ensighten tag management system. 

Powered by a NetSuite ERP that was highly customized by Lima Consulting, OpenSky continues to deliver top-rates experiences to all its customers.