We built our business units to support your digital presence

Digital Strategy

Acquisition Optimization

Conversion Optimization

Retention, Engagement & Recovery Optimization

Supporting Capabilities

Digital Strategy Consulting

We hear all the time that “How did you know that we were starting to think about that?” Our Digital Transformation Maturity Model provides us insight into your journey, where you’ve been and more importantly where you should go.
Digital Transformation and their underlying capabilities begin with a comprehensive, integrated digital strategy across all of your departments, business units and functional teams. Getting everyone on board often starts with some consensus building and small steps taken by visionaries and change agents within your organization.
We love working with those that have the courage to apply best-practices in their organizations and stand in their belief that data is changing digital. We are in this together, we want to help you take the risks away from being a visionary and help you create the most innovative and meaningful digital experiences in your industry.
LCG introduced our Digital Transformation Maturity Model and our Data Readiness Maturity Model to the market in 2008 and have continued to refine them ever since. They have been field—tested with hundreds of organizations and provide proven methodologies to help organizations create sustainable, competitive advantages by transforming your digital future.

Acquisition Optimization

Applying Art and Science to Engage Your Audiences. Lima Consulting Group has several solution offerings to help our customers acquire relevant visitors to their digital experiences. You’ve invested a great deal in the customer journey and we can help you use the best-practices to increase the quality and the quantity of people visiting your digital properties.

“We’ve lowered the cost to acquire customers for organizations that spend tens of millions of dollars a year on Paid Advertising. And we take on large and small budgets alike.”

Conversion Optimization

We have 20 milliseconds or less to present the right experience to visitors.

So the acquisition initiatives are bringing visitors to your digital properties. Now you’re ready to improve your digital experience, optimize your offerings to delight more of them. You are eager to present the most meaningful experience across the digital journey.

Retention, Engagement and Recovery Optimization

Marketers know that it’s much easier to keep a customer than to acquire a new one. One of the best ways to keep customers is to provide excellent customer services through digital channels. The cost savings alone on customer service initiatives can be larger than the entire marketing operation for larger organizations.

If customer service weren’t all, the need to provide engaging content can keep your brand relevant. That’s why we group E-Mail and Social within our Retention Business Unit.

Lastly, when customers do leave, there are digital marketing best-practices that LCG deploys to re-engage them, and bring them back.

Supporting Capabilities

In support of these three major pillars and our Digital Strategy Business Units, we’ve created a foundation of capabilities that all organizations will need to perform these functions, all routed in data. Lima Consulting Group can assist your marketing and information technology teams to deploy and maintain the following categories of Software as a Service (SaaS) Solutions:

  • Pay Per Click Platforms
  • Keyword Research Platforms
  • Search Engine Optimization
  • (SEO) Enterprise Platforms
  • Link Building Intelligence Platform

  • A|B Testing and Multivariate testing platforms
  • Voice of Customer
  • Customer Identify Management
  • Single Sign On
  • Customer Survey Platforms
  • Customer Heat Maps
  • Customer Analytics Platforms
  • Recommendation Engines

  • Email Service Providers (ESP)
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Social Listening
  • Social Publishing
  • Social Advertising
  • Social Customer Care
  • Social Analytics

  • Web Analytics
  • Social Analytics
  • Mobile Analytics
  • Video Analytics
  • Advanced Analytics
  • Tag Management
  • Call Analytics
  • Data Visualization
  • Data Management Platforms (DMP)

  • Web Presence Management (WPM)
  • Content Management Systems (CMS)
  • E-commerce Platforms Enterprise Resource Planning
  • Customer Relationship Management (CRM)
  • Digital Asset Manager
  • Workflow Engine Software
  • Business Process Engineering Software
  • Project Management Platforms