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MANAGEMENT BIOGRAPHIES
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| Paul E. Lima II |
| e-Business Consultant and Founder |
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Named by Hispanic Digital Marketing as one of the "Marketers Who Matter Most", Paul Lima has seventeen years experience in serving industry, government and non-profit organizations.
Prior to starting Lima Consulting Group, he spent seven years in the financial services industry. He served as Vice President of Operations for Global Guardian Group, an investment management firm with offices in Frankfurt and New York. Previously he held positions at SEI Investments (NASDAQ: SEIC), a $5 Billion dollar company, where he developed business and technology strategy and was responsible for new product development and service offerings. While at SEI, Paul web-enabled Trust3000 by launching Trust3000Anywhere. The trust accounting system that actively trades $1.5 Trillion on a daily basis.
Mr. Lima recently left the US Army Reserves where served as the Deputy Commander of Army Reservists supporting the Defense Information Systems Agency. The Defense Information Systems Agency (DISA) is responsible for the IT Infrastructure for the Department of Defense. In this capacity he managed over $50 million in the value of services provided to the Agency. Mr. Lima currently holds Board Positions with the Greater Philadelphia Hispanic Chamber of Commerce, the West Point Society of Philadelphia and the University of Pennsylvania's Management of Technology Alumni Chapter. He has held Board Positions with the National Society of Hispanic MBA and founded an English as a Second Language program in his community.
He holds a Masters in the Management of Technology awarded jointly by the University of Pennsylvania School of Engineering (SEAS) and the Wharton School and holds a B.S. from the United States Military Academy. Paul holds an Top Secret (TS/SCI) clearance and speaks Spanish and is highly conversant in Portuguese.
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| Milton Huezo |
| Operations Manager |
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Mr. Huezo is responsible for the quality of the services rendered by LCG. His experience in retail, financial services and the insurance industries brings depth to the "Applied" within the LCG philosophy: Strategy -> Applied -> Results SM.
Previously, Milton co-founded Infinity 2, where he managed marketing the companys global marketing efforts. He is a specialist in developing, implementing, and measuring lead generation programs, search engine optimization, e-mail marketing and all forms of pay per performance internet advertising. He has experience in implementing campaign analysis and has launched campaigns that have generated ROI improvements over 500%. Milton is also a specialist in improving the conversion rates of e-Commerce sites by implementing campaign optimization.
He holds a B.A. in Economics and Spanish from Dickinson College and an MBA with emphasis in E-Business from the University of Phoenix. Milton's speaks Spanish and English.
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| Paul E. Lima, Sr. (Major General, Retired, US Army Reserves) |
| Business Development |
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Paul E. Lima, Sr. is responsible for marketing and sales of government contracting opportunities. General Lima brings a seasoned perspective of over forty six years in marketing and managing various international businesses in the automotive, consumer goods, defense, insurance and financial services industries. Most recently, Mr. Lima managed the international businesses lines for Northwestern Mutual Financial Network. Prior to that, he managed the Latin American (LAM) international insurance business interests of ITT Hartford, and before that, the LAM insurance businesses of AIG. Prior to that he managed product lines for Black & Decker in LAM, and prior to that he managed the LAM business relationship for PACCAR, the holding company for Kenworth and Peterbuilt trucks.
Paul E. Lima, Sr. is a retired Major General Officer from the US Army Reserves where he served as the Deputy Commander and Chief for the Southern Forces, representing America’s military presence in Latin America and the Caribbean. President Clinton appointed Major General Lima as the lead US Advisor to the Haitian government during the Haitian crisis. Paul speaks Spanish, Portuguese and English. He currently holds the highest security clearances awarded by the Department of Defense (an active TS/SCI). Paul holds Masters Degrees from the Darden School of Business, Boston College, and the US Army War College, and is a graduate of the United States Military Academy located at West Point, New York.
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| Vanizia Lima |
| Account Executive |
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Vanizia Lima is responsible for managing the day-to-day services for the client accounts she manages. Vanizia specializes in managing local search accounts and technology management for web development projects. She is responsible for ensuring the delivery of services for her clients and offering meaningful online marketing insights. Vanizia is a native of Rio de Janiero, Brazil and speaks Portuguese and English fluently and is highly conversant in Spanish. She is invaluable resource for conducting keyword analysis in Spanish and Portuguese.
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| Aline Prouse |
| Analyst |
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Aline Prouse provides support services for the clients assigned to her management. Her responsibilities include building relationships with key vendors, providing frequent reporting for online marketing campaigns, monitoring trends, assessing innovations, and working with clients to coordinate events, meetings and presentations. Aline also manages the company’s certifications as a Minority Owned Business, and Service Disabled Business and Veteran Owned Business and Small Business with the Federal Government, State Government and with the National Minority Supplier Development Council. Aline is originally from Rio de Janiero, Brazil, and is fluent in Portuguese and English.
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| Karen Johnson |
| Financial Manager |
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With over sixteen years in the accounting industry, Karen brings key insights into the purchasing decision of General Ledger systems and consults on how best to setup systems and processes to provide routine reporting for leaders. Karen is frequently brought into engagements to perform financial consulting and offers a wealth of experience in conducting financial analysis. Karen also assists in the development and analysis of e-commerce key performance metrics. She also manages the company payroll and recordkeeping and manages the relationship with our accounting firm.
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