Looking Into The Crystal Ball For SEO

  Ask any digital marketing expert, and he or she will likely agree that SEO is vital for the success of your digital marketing efforts. It seems like successful SEO tactics constantly change. Therefore, figuring out the latest …

Google Tells Us To Go Mobile – Google It!

  It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be …

Are You Measuring What Matters The Most?

Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase …

March Madness at LCG/ObservePoint

Congratulations to the Duke Blue Devils on their amazing season and the 2015 NCAA Men’s Basketball Championship On the court, Coach K’s squad proved that they are the number one team in the land. Getting into the big …