8 Ways Lima Consulting Group welcomes our new team...

Troops, It is time to begin a new tradition!    Companies don’t make money, people do. Many of you are working hard to attract and retain the best people to our team.  We’re going to need to pull …

The Marketing Model Continuum

“Rather than two philosophical combatants misunderstanding and mistrusting each other, I see [marketing mix and attribution modelers] sharing insights and learning from each other.” – Jim Sterne, “A Letter from the Chair…” As with all things, new technology …