ExactTarget Identifies the Digital Personas of Con...

ExactTarget, a partner with Lima Consulting Group, describes a series of divergent personas that online consumers represent. Accurate communication is key when interacting with customers. to make this connection, you must know your consumer; personalities, preferences, and most …

The Value of CRT Positioning

Companies undertand the importance of  refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is …