Focusing on Content, Not Just Ads

For quite a while, the concentration in online analytics and tools to optimize results based on analytics revolved around ad optimization.  It was a world of sellers.  The focus was always on systems which could improve a company’s ability to …

Predictive Analytics are Ready for Early Adopters:...

I blogged about predictive analytics in my annual prediction for marketing trends entry for 2012, where I indicated that this would be the year for the early adopters to begin bringing these capabilities to digital marketing. It’s here. …

7 Ways to Monetize Pinterest Without Alienating it...

Pinterest is the fastest growing social network on the web right now.  Usage has increased almost 4,000% over the past six months.  Visitors are lingering for an average of 88.3 minutes, far longer than most other social networks …

What Can Digital Marketers Learn from Moneyball?

Did you see the movie Moneyball yet?  Billy Beane changes the game of baseball by using data.  And the same trends have been happening in the digital marketing arena for just as long.   According to leading web analytics guru …