“Your Ad Choices” and Self-Regulation ...

On January 20 of this year, the Digital Advertising Alliance launched a campaign to inform the public about new forms of internet-based advertising, as well as ways consumers can protect their privacy online.  Called “Your A Choices,” it …

The Internet in Brazil: Growth and Opportunity

Brazil’s sustained economic growth continues to be an example for economies in Latin America and throughout the world.  The Brazilian Ministry of Finance’s 2012 projections are once again very encouraging, predicting an estimated growth rate of approximately 4.5%. …

Top 10 Internet Marketing Trends for 2012

I remember hearing from Larry Ellison that in 1999, business had not figured out how to use the Internet.  At first, I rejected the thought, but within a few minutes realized that we had a long way to …

Leveraging Social Networks in the Product Cycle

Social networks play a valuable role throughout the life cycle of a product or service.  Internet pioneer Larry Weber (2010) identifies how these roles change as a product moves from development to market introduction to widespread adoption: Development …