IBM Expands Cloud Based Analytics for Smarter Comm...

I think it’s neat to see how companies are getting together in a consortium, if you will through IBM’s Coremetrics product.  Collectively, they allow any client that opts-into the program to view the aggregate averages within their industry. …

Adobe acquires Efficient Frontier

A thunderclap just rolled across the world of web marketing. Less than an hour ago Adobe announced the acquisition of Efficient Frontier, the absolute gold standard in paid advertising bid management. Efficient Frontier is the industry leading bid …