How to use Google Adwords to promote events

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

Free Seminar to share our methodology for developi...

Back by request, I’m presenting our framework for developing effective online marketing strategy for business on the 3rd of June at 8:30 AM at the Greater Philadelphia Hispanic Chamber of Commerce. I hope you can join us.

3 Reasons Why Personalized URLs increase ROI

There are volumes written on this topic, but a lot of our clients have been experimenting with the combination between sending direct marketing pieces such as postcards with their online marketing strategies.  There is tremendous interplay between catalogs …

NetSuite wins best business software, best CRM and...

Today the SIIA, Software & Information Industry Association, announced the 2010 CODiE software award results – and NetSuite was the recipient of 3 CODiE awards – more awards than any other vendor.

Dollar Thrifty got a 45% ROI using Omniture’...

Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.

ROI: 45%

Payback: 2.35 years

Average annual benefit: 1,720,452