Developing Your Online Marketing Strategy starts w...

To identify your most important segments you may consider looking at your most profitable clients.  Prospects that have similar characteristics may reach beyond demographic segmentation, often referred to as firmographics, but may extend to psychographics.  If you’re a …

How digital marketers can develop their online mar...

Here at Lima Consulting we use a 4 step process to help organizations develop, deploy and measure digital strategies. Just this week alone we met with four companies, two of which are non-profits, and shared this methodology with …